THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY BRAND TRUST
نویسندگان
چکیده
This research aims to analyze the influence of Service Quality, Brand Trust, and Loyalty Starbucks customers. Through this research, researcher can find out magnitude that occur on customer loyalty. Based purpose hypotheses are; H1: quality influences brand trust; H2: loyalty; H3: trust Judgmental sampling is non-probability technique has been used for research. The data was gathered through communication method as are collected from 100 respondents by distributed questionnaire essential measurements using Likert Scale. validated construct validity reliability test, test Structural Equation Model (SEM) analysis used. result indicates service significantly toward trust. doesn’t Then, also After processes conducted in it be concluded only give positive Starbuck. For sugestion, much better if there availability any feedback, know about lacks
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ژورنال
عنوان ژورنال: International Journal of Social Science
سال: 2022
ISSN: ['2798-3463']
DOI: https://doi.org/10.53625/ijss.v2i3.3645